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Our Story

Elevated Streetwear, Born in New York

Since 1993, Smoke Rise NY has been bringing authentic street style to life. Born from the hustle of New York City, we blend high fashion with everyday wear—creating bold, quality pieces that don't break the bank.

We're rooted in '90s hip-hop culture and the raw energy of NYC streets. From one van to a movement, we've stayed true to our mission: making fashion-forward streetwear accessible to everyone. Whether you're hitting the streets or heading out for the night, Smoke Rise is your perfect companion—durable, stylish, and unapologetically you.

For Retailers: We're not just a supplier—we're your partner. With 30+ years of experience, weekly inventory updates, and monthly fresh drops, we help you stay ahead of the curve.