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About Smoke Rise NY
Elevated Streetwear, Born in New York
Smoke Rise originates from the vibrant streets of New York, transcending traditional streetwear brands. We're a bold invitation to elevate your style—blending high fashion with everyday wear, creating pieces that resonate with all individuals.
Founded in 1993 as New World Creation Inc., Smoke Rise NY was born from the city's unstoppable energy.
The name "Smoke Rise" came to life during a serendipitous discovery—a town that perfectly captured the spirit of what we wanted to create.
What started with one van selling fashion accessories has grown into a movement, fueled by the "New York Hustle" and unwavering dedication to authentic street style.
We're rooted in the vibrant '90s New York scene, when brands like Cross Colours, Karl Kani, and Starter Jackets defined fashion. Hip-hop culture drove creativity throughout the city, influencing designs inspired by the streets, music, and the raw energy of New York. While our aesthetic has evolved, the essence of streetwear remains central to every piece we create.
Bold & Unapologetic — Our designs make a statement. We celebrate individuality and encourage you to embrace who you are.
Quality Without Compromise — From fabric selection to craftsmanship, every piece is built to tackle city life—crowded subways, late nights, and everything in between.
Accessible Fashion — Great style shouldn't break the bank. We make fashion-forward streetwear available to everyone, regardless of background or origin.
Authentically New York — We embody the soul of NYC—from the dynamic energy of bustling streets to the vibrant allure of rooftop parties. Our designs capture the city's gritty charm while ensuring comfort and versatility.
At Smoke Rise NY, we're all about bold dreams and real style. We create authentic, affordable streetwear that lets you express yourself. More than fashion, it's a movement—alive in subway tunnels, city streets, and everywhere individuality thrives.
Whether you're dressing to impress for a special event or navigating your daily adventures, our clothing embraces you with authenticity and exceptional quality. From exploring the hidden gems of the Lower East Side to attending a rooftop party in SoHo, Smoke Rise is your perfect companion.
To make streetwear accessible to everyone, championing a global community of self-expression and elevating streetwear into an iconic cultural movement. We are the heartbeat of street style, bringing people together and celebrating the spirit of NYC and beyond.
